~ a longer table, with more chairs ~

Ethical Indie Dev Coalition

Game makers who pour a fuller cup for their players and the wide, wobbly world than for their own ledgers, and who lift each other up along the way.

The Dream

A whole Wonderland of studios where the players and the world are welcome guests, never the last thing on the menu.

Count hearts before coins

The coalition is a circle of indie developers who promote one another's games and hold themselves to a higher standard. Instead of elbowing for the spotlight, we pass it around the table, so every good game made with care gets its turn in the light.

Count hearts before coins, and the coins will find their way to the table.

The Criteria

Every studio at the table meets all four.

High-quality games

Made with care, finished with pride, and fun to play.

10%+

To a grassroots charity

At least a tenth of what every game earns goes to a grassroots charity.

A clean slate

No controversies in the last year.

All for one, one for all

Live by the pledge below, every day, with every studio.

The Pledge: All For One, One For All

For the playerBe for the player, by the player.
Lift each otherPromote each other's games equally.
Mend, don't mutterDon't let petty disagreements escalate. Resolve them with dignity, clarity and etiquette.

At the Table

March Hare Games

March Hare GamesA proud member. Every game gives at least 10% to charity, and every cent is out in the open on our Transparency page.

Browse every coalition game, or see what's popular near you.

Pull up a chair

Make games with heart? Know a studio that does? There's always room for one more at the table.