Mobile Game Revenue Simulator press kit

Short description

A Windows desktop simulator for retention, free and paid installs, reinvestment and multi-game portfolios. You set the assumptions; it shows what they add up to, and how far that could move.

Long description

Mobile Game Revenue Simulator models a mobile game's players and revenue before the developer spends on user acquisition. Every install wave becomes a cohort that decays along an eight-point retention curve; free installs, a paid budget split across up to three markets, and reinvestment drive growth; ad, purchase and subscription revenue are counted with the right cuts taken out; and real-world costs such as overhead, ad-network warm-up, seasonality, rising cost per install and tax are built in. Several games can share one timeline with cross-promotion, and a range analysis re-runs the whole portfolio 200 times to show low, middle and high outcomes. It models assumptions; it doesn't predict the future.

Key features

• Cohorts that decay along an eight-point retention curve you set
• Free installs, a paid budget, and reinvestment of revenue into more installs
• Up to three paid markets, each with its own cost per install and retention scale
• Ad, in-app purchase and subscription revenue
• Real-world costs: revenue cut, running and dev costs, overhead, warm-up, drift, seasonality, CPI scaling and tax
• Many games on one timeline, with staggered launches and cross-promotion
• Range analysis: 200 re-runs with your inputs nudged, showing low, middle and high outcomes
• Results in eight currencies: DAU, breakeven day, return on spend, monthly revenue and take-home profit

Video: watch on YouTube

About the studio

Mad Tea Party Development is the workshop of Alvie Spurlock, also known as HattersMania: game developer, storyteller and chaos-alchemist. Every tool on its menu is one the studio uses itself. All software is a one-time purchase with editable code, so buyers can change it however they like. Its sister label, March Hare Games, gives at least 10% of every game to charity, and every cent is public.

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