Adjustable Ads

Mimic Masters is free, and ads are how it stays free. There are no purchases and nothing to buy. We keep ads out of your way, and we let you decide how often the bigger ones appear.

Rewarded Breaks

Every so often during a run, the game takes a short break. The screen fades, one ad plays, and you get a reward for sitting through it.

Your run waits exactly where you left it. Nothing moves until you tap Resume.

Every other reward ad in the game is optional: reviving, a Shield, Double Life and extra lives. Only watch one if you want the reward.

You Choose How Often

• Use the slider in Settings > Ads to set how often breaks happen, anywhere from every 5 to every 25 sequences.
• Reach a 7-day play streak and you can turn breaks off completely. Turn them back on any time.

Ad Privacy Options

• On iPhone, the game asks before any ad tracking. Say no and you still get ads, just not personalised ones.
• Where privacy law requires it, a consent form appears before ads load, and a Privacy Options button in Settings > Ads lets you change your choice later.
• Players under 13 always get ads that aren't personalised.

Read the full details in our Privacy Policy.

Why We Do It This Way

We believe a free game should stay fun, not become a wallet trap. That means no purchases, no season passes and no pay-to-win. Ads only show at natural breaks, never in the middle of a sequence, and new players get a while before they see their first full-screen ad.

A share of the game's ad revenue also goes to charity. See where it goes.